I love a challenge, but there were times when I wondered if some of our clients were losing touch with reality…

I remember one of the later jobs I tackled with the First Creative team. Our client was a big utilities company, and we were called to a briefing session on a Friday afternoon in Cheshire. (That, in itself, meant a four-hour drive for me from Suffolk.)

It turned out that they wanted a video that included new footage to be shot in Mexico, in Germany, and in the UK. And they wanted a finished, edited copy ready to roll – within seven days.

I drove back down to Suffolk and got on the computer. With so little time in hand, it was essential the crew had a signed off script almost immediately. They couldn’t do much without it, so I worked all night and completed the draft as the sun was rising.

My next job was to fax it to the client – and to the team. They’d jumped on the first available flight to Mexico and by this time they’d already arrived. The client had given me four possible numbers in Mexico…

…and not one of them worked. Until, eventually, after numerous attempts, one of them did…

And yes, we delivered. Frankly, some clients don’t know they’re born…

Later I was called upon to write a script for their CEO – because they were about to inform hundreds of their workforce that they were being laid off. By showing them a video…

The CEO suggested an interview format – which would mean, of course, that he wasn’t looking directly at the camera. I pointed out, as politely as I could manage, that if he was going to tell a few hundred people they were losing their jobs, the least he could do was look them in the eye while he was doing it.

I didn’t work for that client again. Nor, frankly, would I have wanted to.